Lingerie for Everyone! Midtown Shop to Celebrate its Fifth Anniversary. Coco & Lola’s, which specializes in lingerie “for every size in every kind of style,” will celebrate its fifth anniversary in August. The Midtown shop is a consistent winner in the Memphis Flyer’s Best of Memphis contest. 

Coco and Lola agree that they want to eventually grow the shop by opening a second location, and that they wish they would have gotten a bigger shop initially. The two pride themselves in making their customers’ experiences intimate and comfortable. One of the first things they ask their customers is ...

“No one is really doing what we are doing,” says Rohrbacher about her Midtown lingerie boutique Coco & Lola’s. Even she was surprised Memphis didn’t have a boutique that carried vintage-inspired lingerie or lingerie in “real-women size.” It was this discovery that helped launched her business ...